Spotlightingnews

Ups and Downs of Sony

Will PlayStation 3 (PS3) prove its client retention skills or will possible clients allow themselves to be distracted by impressive offers made by competing Microsoft Xbox 360 and Nintendo wii?

Sony Corp has been going through some highs and downs (Dell and Apple recalled Sony batteries on the laptops they produced, as they provided hazardous), but some market analysts still trust Sony's long-term value.

Shinagawa, Tokyo-based Sony announced that PS3's European launch date has been postponed, as Sony officials blame troublesome component in the production cycle, leading to a shortage on the PS3 market.

Analysts lay their hopes on the impressive turnaround strategy Howard Stringer developed for Sony, including ten thousand job cuts and several factory shutdowns.

Their game-console archrival, Microsoft, did not mind letting consumers know that a cheaper Xbox 360 will hit Japanese market shelves one week before the launch of the PS3; the Xbox 360 core will cost approximately USD250 and will not include the HDD and headset.

"PGR 3 - Project Gotham Racing 3" and "Ninety-Nine Nights (N3)" will hit shelves the same day with the Xbox 360 core, while branded as the "Xbox 360 Platinum Collection."

Nintendo Wii is also looking to grab a share of the holiday season, as PS3's will be insufficient to fuel the demand.