Four million pounds are allocated for this health campaign which is targeting people aged 18 to 25.
Messages that are about to appear on radio, the Internet, television and magazines/newspapers focus on the importance of safe sex. The British Public Health Ministry is hoping that the advertisements will determine young people to use condoms.
The campaign's main aim is to encourage young adults carrying condoms.
"Improving the nation's sexual health is a key government priority and improving access times to sexual health clinics, chlamydia screening and this campaign will all help to drive down the number of cases of STIs. Some STIs like chlamydia are on the increase amongst 18 to 24 year-olds and it is vital that we deliver strong messages about using condoms to prevent them. The aim of this campaign is to make carrying and using a condom among this age group as familiar as carrying a mobile phone, lipstick or putting on a seat-belt. This is not about encouraging promiscuity, but saying to those who are already sexually active: sex without a condom is seriously risky, so always use one," stated Caroline Flint, the British Public Health minister.
It was outlined that stating whether one has or hasn't a sexually transmitted infection through physical appearance is totally wrong and irresponsible, so carrying and using a condom is essential.
"The message of this campaign is that you can't tell just by looking whether someone has an STI. Some infections often have no noticeable symptoms and others cannot be cured, so taking responsibility for your own sexual health should always be your key priority," stated Caroline Flint.
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| Announcement | the SpotlightingNews team | Posted on Wednesday January 25th, 2006, 10:00:00 EST |