Blizzard Entertainment began offering "World of Warcraft: Burning Crusade" with a potential market of 8 million players, the number of currently registered WoW players. Those wanting to buy the new WoW expansion pack, Burning Crusade, can find it at a price of $20.
Blizzard will cash in several tens of millions of dollars from the expansion pack price alone, alongside current monthly subscription fees.
New things in Burning Crusade: a new continent, added levels, new quests, monsters and dungeons.
World of Warcraft (commonly abbreviated as WoW) is a massively multiplayer online role-playing game (MMORPG) developed by Blizzard Entertainment and is the fourth game in the Warcraft series. The Warcraft games are set in the Warcraft Universe, a fantasy setting introduced by Warcraft: Orcs & Humans in 1994. World of Warcraft itself takes place within the world of Azeroth, four years after the events at the conclusion of Blizzard's previous release, Warcraft III: The Frozen Throne. World of Warcraft's release celebrated the 10th anniversary of the Warcraft franchise.
Although its initial release was hampered by server stability and performance issues, the game is a financial success, being the world's leading subscription-based MMORPG. On January 11, 2007, Blizzard announced that the subscriber base for World of Warcraft has reached a new milestone, with 8 million players worldwide, and with more than 2 million players in North America, more than 1.5 million players in Europe, and more than 3.5 million players in China.
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