The star has signed a deal with Nationwide Mutual Insurance Co., known for its "On Your Side" slogan and accepted to appear in an insurance company's ad for "Life Comes at You Fast" campaign.
The new commercial, which will run during the Super Bowl on the third quarter of the Feb. 4 game, makes fun of Kevin's career crash. The ad presents Federline as a successful rap star surrounded by hot beauties that ends up working at a fast-food.
Kevin Federaline revelead that he is happy about the new project and said it was a goot time to make fun of himself and earn some money from this. "I try not to take myself too seriously," he added, according to the Irish Examiner.
Nationwide's representatives are also pleased about the contract . "No one has personified 'Life Comes at You Fast' in the media better than Federline," said Steven Schreibman, Nationwide's vice president of advertising and brand management. "Our partnership with Kevin shows the world that he has a great sense of humor."
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